Tips for Using Videos & Films

In working with organized groups to set up film programs, it is crucial to sit down with representatives of any group beforehand to figure out the audience's needs, the goals of the event, and possible program options. Many groups will not have the issue that is being addressed as their primary focus, while others will be unfamiliar with the issues or will not automatically share the film's point of view. Plan programs to fit the interests and experience of each group.

Depending on the audience you are trying to reach, it may be important to exercise some care in choosing a location for your program. One group which was aiming to reach new audiences emphasizes that its programs have been most successful when held in a neutral of public setting, like a library. Also, high vaulted ceilings make for problems in sound quality. Remember that an auditorium in which seats are fastened to the floor is not conducive to group discussions, although it is adequate for a question-and-answer format.

Every film has its own point of view. Each one deals with some aspects of an issue but leaves out others. You may disagree with certain parts of it, or think that some elements are inadequately stressed. Without fail, the person who will lead the program should see the film beforehand in order to plan questions that will stimulate a dynamic discussion, and to be prepared for the audience's reaction.

While films and slides can be shown to audiences of almost any size, videotapes require a small setting since they are shown on television sets. This intimacy can sometimes be desirable. More than 20 people watching a single television monitor can begin to feel cramped; some people will not be able to see the small screen or hear the sound properly.

Begin the program with an introduction that not only explains who you are, but that also notes some of the strong points or limitations of the film you are about to show, or that sets up a connection between the film and the circumstances of the audience's lives. If a discussion after the film is not possible, a good introduction can at least direct the audience's attention during the film.

When the film is over, start the discussion by referring directly to the film and involving the audience directly. Useful questions are: "What struck you most about the film? What is your first reaction to the film's content?" From here you can proceed to ask the questions that will help you move toward your program's goals.

It is useful to have back-up material on hand with facts and figures for people who have questions or who want to know more. It is also a good idea to have fliers or other written information that will tell people how to get involved, where to go next, and what they can do to help.

Afterward, ask the audience for evaluations of the program and suggestions for future events.

From "Media Network's Guide to Films on Apartheid and the Southern African Region,” used with permission of Media Network, 2565 Broadway, #101, New York, NY 10025.